Distribuciones Túnel
In the world of distribution, where a complex process makes products flow from producers to end consumers, Distribuciones Túnel is a shining beacon for human commitment and service excellence for the HORECA channel. With nearly four decades of history, the company has become a benchmark in the sector, a trustworthy partner that is appreciated by everyone seeking quality ingredients, extensive experience, and a first-class service. Today, it is one of the leading companies in its sector, the largest drinks distributor in the Balearics, and one of the largest in Spain.
Since it began in 1986, Distribuciones Túnel has embraced a people-focused business philosophy. Founded over more than two decades ago by Gabriel Morey, the company has firmly maintained its belief that commercial success isn’t only measured in financial transactions, but also in the ability to build solid relationships, aiming to achieve the wellbeing of its partners and clients.
Its product range consists of thousands of items of all types and origins, including liqueurs made by Antonio Nadal (a company in the group’s family that was founded in 1898 and whose most iconic products are Hierbas Túnel and Palo Túnel). In the words of Irene Platko, coordinator for the south zone and Palma, “what truly sets the Distribuciones Túnel portfolio apart is the number of products that we work with: spirits, sparkling wine, wine... And the fact that we adapt to all kinds of needs and client type.”
The value of the human team
“Working at Túnel means working for a leading company in the sector, one that is constantly expanding in the market,” explains José Jiménez, coordinator for Palma. And there’s no doubt about it: the human team is the soul of Distribuciones Túnel. Today, the company has a workforce of over 130 professionals who, rather than simply being salespeople, are ambassadors for a passion for food and good service.
From the sales team to the logistics staff, every member has a deep sense of commitment and attention to detail. In fact, part of the company’s philosophy consists in training each member of the team in technical knowledge about the products they distribute, and also in interpersonal skills and problem solving.
Long-lasting relationships: the key to success
“The Túnel service is good because we meet orders in under 24 hours,” explains Jaume Vidal, coordinator for the north and centre zone. And, in addition to its speedy service, what truly makes Distribuciones Túnel stand out is its focus on a personalised service. Each client is unique, and the company works hard to understand and meet their specific needs. From selecting products to delivery logistics, it doesn’t aim to meet expectations ‒ it aims to exceed them. Sales staff offer advice and work with clients during every step of the process, because Distribuciones Túnel doesn't just want to close sales, it wants to build long-lasting relationships. Trust and transparency are the foundations on which these relationships are built. Salespeople aren’t just interested in the next order, they want to understand the goals and business challenges of their clients so they can provide personalised and effective solutions.
“Clients choose Túnel because of its portfolio, the product, the service, and because we have well-trained staff who can provide consultation services and help meet any need that clients on the island may have,” states Juan José Garcia, coordinator for Calvià. Indeed, the Distribuciones Túnel commitment goes beyond product sales. Pedro Barceló, head of sales, believes the company represents tradition, history, and quality. What’s more, Distribuciones Túnel is constantly innovating its services to meet the changing needs of the market. From loyalty programmes to tailor-made logistics solutions, it always aims to add value to its client relationships. Distribuciones Túnel doesn’t just distribute products, it nourishes human bonds, becoming an indispensable partner for the HORECA channel.
